{ From user Fred, Model Marketmodel1 at 3-May-2017 4:56:09 PM, encoding="UTF-8" }
SoftwareVersion 5.0.6


{ System Variables with non-default values: }
Time := Sequence( Start_year, Start_year+max(Lifetime), 1 )
SampleSize := 200
TypeChecking := 1
Checking := 1
ShowUndef := 0
SaveOptions := 2
SaveValues := 0
AllWarnings := 0
{!40300|Sys_DomainSelfIndex := 1}

{!40300|ProactivelyEvaluate Index: 1}
NodeInfo FormNode: 1,0,0,1,0,0,0,,0,1,,0,0



Model Marketmodel1
Title: Market Model
Description: This model explores a market for a new product, and the decisions involved.~
~
Assumptions: an oligopolistic market (in which we are neither a price giver nor a price taker).  ~
The average price set by our competitors is uncertain.  Our Price Strategy is to set a price relative to our Competitors' Price (e.g. above or below).~
Market Share is determined by our advertising strategy, and our pricing strategy.~
The Average Market Price is an average of Competitors' Price and Our Price, weighted by Market Share.~
Average Market Price is then used to determine the maximum (mature) Market Size.~
Market Size varies according to the standard Product Lifetime Cycle model, with Growth, Mature, and Decline phases.~
Note that all the aggregate quantities in this model (e.g. Sales, Cost, Revenue) are dynamic-- modeled as arrays indexed by year.
Author: George Ferguson
Date: Tue, Aug 8, 1995 4:32 PM
SaveAuthor: Fred
SaveDate: Wed, May 3, 2017 4:56 PM
DefaultSize: 44,20
DiagState: 2,7,4,1168,492,17
FontStyle: Helvetica, 12
FileInfo: 0,Model Marketmodel1,2,2,0,0,C:\Users\Fred\AppData\Local\Temp\EA_Test_21.ana
PageSetup: (00030000004800480000000002DA0228FFE1FFE202F902460347052803FC00020000004800480000000002DA0228000100000064000000010001010100000001270F000100010000000000000000000000006808001901900000000000000000000000000000000100000000000000000000000000000000)
{!40400|Att_clearTypeFonts: -1}

Module Market_model
Title: Model details
Description: This model explores a market for a new product, and the decisions involved.~
~
Assumptions: an oligopolistic market (in which we are neither a price giver nor a price taker).  ~
The Average price set by our competitors is uncertain.  Our Price Strategy is to set a price relative to our Competitors' Price (e.g. above or below).~
Market Share is determined by our advertising strategy, and our pricing strategy.~
The Average Market Price is an average of Competitors' Price and Our Price, weighted by Market Share.~
Average Market Price is then used to determine the maximum (mature) Market Size.~
Market Size varies according to the standard Product Lifetime Cycle model, with Growth, Mature, and Decline phases.~
Note that all the aggregate quantities in this model (e.g. Sales, Cost, Revenue) are dynamic--~
they are modeled as arrays indexed by year.
Author: George Ferguson
Date: Sat, Sep 23, 1995 11:04 PM
DefaultSize: 48,24
NodeLocation: 160,328,1
NodeSize: 88,16
NodeInfo: 1,1,1,1,1,1,1,,1,
DiagState: 2,73,69,496,308,17
NodeColor: 19661,-31887,-1
FontStyle: Helvetica, 16
NodeFont: Helvetica, 14

Decision Price
Title: Price
Description: Relative Price is modeled as a decision to price our product relative to the average Competitions' Price for similar products.~
A sequence of values is used, where each value represents Our Price/Competitions' Price.
NodeLocation: 56,104,1
NodeSize: 48,24
WindState: 2,214,277,400,300
DefnState: 1,-434,82,416,303,0,MIDM
ValueState: 1,169,132,283,190,0,MIDM
Aliases: Alias Price_strategy, FormNode Relative_price
NodeColor: 1,65535,49152
{!40200|Att_ChoiceIndexes: Decision Rel_pr1}

Decision Marketing_budget
Title: Marketing budget
Units: $/yr
Description: Annual marketing budget
NodeLocation: 56,176,1
NodeSize: 48,24
WindState: 1,65,63
DefnState: 1,70,84,416,303,0,MIDM
ValueState: 1,104,114,338,283,0,MIDM
Aliases: Alias Marketing_budget1, Alias Advertising_spending, FormNode Additional_advertisi
NodeColor: 1,65535,49152
{!40200|Att_ChoiceIndexes: Decision Marketing_budget_lev}

Module Sales_revenue1
Title: Sales revenue
Description: This module models Sales as a function of the Product Lifetime Cycle, Market Size, and Market Share.~
Sales is dynamic--an array indexed by year.~
~

Author: George Ferguson
Date: Tue, Aug 8, 1995 7:29 PM
DefaultSize: 48,24
NodeLocation: 176,105,1
NodeSize: 48,25
DiagState: 2,157,30,462,352,17

Variable Sales_units
Title: Sales units
Units: units
Description: Number of units sold each year.~
It is the product of Market Share and Market Size.
Definition: Market_share1 * Market_size_by_year
NodeLocation: 416,216,1
NodeSize: 40,28
WindState: 1,202,256
ValueState: 1,72,82,463,369,1,MIDM
Aliases: Alias Sales2
ReformVal: [Time,Marketing_budget_lev]

Chance Price_elasticity
Title: Price elasticity
Description: Th elasticity of market share with respect to relative price, defined as the percentage change in market share due to a one percent increase in price.  An elasticity of -1 implies that 1% increase in relative price will decrease market share by 1%.
Definition: Triangular( -3, -2, -1 )
NodeLocation: 56,256,1
NodeSize: 48,32
WindState: 1,183,179
ValueState: 1,136,146,416,303,0,MIDM

Chance Marketing_effectiven
Title: Marketing effectiveness
Units: share/$
Description: This is the effectiveness of marketing in increasing market share, expressed as the percent increase in market share per percent increase in marketing budget.~

Definition: Triangular( 0.2, .7, 1.3 )
NodeLocation: 176,136,1
NodeSize: 64,24
WindState: 1,56,59

Variable Market_share1
Title: Market share
Description: Market Share Demand is a dynamic quantity related to the relative demand for our product in the marketplace.  ~
For modeling purposes, this value is allowed to exceed the actual Market Share range of zero to one, so that the dynamic aspects of the demand can be captured (the Market Share node performs this conversion to actual market share).~
Market Share Demand varies with time.  It starts at an initial value determined by Initial Market Share Demand, and grows only during the Growth portion of the Product Lifetime Cycle.  The amount of growth is determined by the amount of Advertising and the Effectiveness of Advertising.~
~
The Dynamic function is used to model this change in Market Share, with its initial value being set to the Initial Market Share.  Future values are the sum of the value in the previous time period and the result of the "If " function multiplier (used to increase Market Share during the Growth years only), and Max functions used to constrain the maximum Market Share Demand gain in any one period, and the maximum total Market Share Demand gain which is allowed.~

Definition: Using x:= Initial_market_share * (Marketing_budget/Base_marketing_budge)^Marketing_effectiven~
DO x/(1+x)
NodeLocation: 296,216,1
NodeSize: 40,32
WindState: 1,386,32
ValueState: 1,152,44,416,303,1,MIDM
ReformVal: [Marketing_budget_lev,Rel_pr1]

Chance Nominal_market_share
Title: Nominal market share
Description: The fraction of the buyers who will buy our product in year 1, with zero marketing budget, and our price is the same as the competition's.
Definition: Beta( 8, 20, 0, 1 )
NodeLocation: 56,184,1
NodeSize: 52,34
ValueState: 2,288,60,416,303,0,PDFP
Aliases: FormNode Market_share_at_same, FormNode Nominal_market_shar1
GraphSetup: Graphtool:0~
Distresol:5~
Diststeps:1~
Cdfresol:5~
Cdfsteps:1~
Symbolsize:6~
Linestyle:1~
Frame:1~
Grid:1~
Ticks:1~
Mesh:1~
Scales:1~
Rotation:45~
Tilt:0~
Depth:70~
Frameauto:1~
Showkey:1~
Xminimum:-0.2~
Xmaximum:0.6~
Yminimum:0~
Ymaximum:5~
Zminimum:1~
Zmaximum:1~
Xintervals:0~
Yintervals:0~
Includexzero:0~
Includeyzero:0~
Includezzero:0~
Statsselect:[1,1,1,1,1,0,0,0]~
Probindex:[0.05,0.25,0.5,0.75,0.95]~


Variable Initial_market_share
Title: Initial market share
Description: The initial fractional market share of our product, if we respond to demand.  ~
This is calculated by offsetting the Nominal Market Share by a value equal to the product of:~
    our relative deviation from the Competition's Price (i.e. Rel_pr - 1) ~
   and ~
   the Price Elasticity of Market Share. ~

Definition: Nominal_market_share* Price ^ Price_elasticity
NodeLocation: 176,216,1
NodeSize: 40,32
WindState: 1,88,98
ValueState: 1,266,108,416,303,1,CONF

Variable Sales_revenue
Title: Sales revenue
Definition: (Our_price*Sales_units)
NodeLocation: 416,128,1
NodeSize: 48,24
ValueState: 1,136,146,416,303,1,MIDM
ReformVal: [Time,Marketing_budget_lev]

Variable Competitor_price
Title: Competitor price
Units: $/unit
Description: This is the average price that the competition is charging.
Definition: 1.5K
NodeLocation: 176,32,1
NodeSize: 56,24
WindState: 1,175,355
ValueState: 1,296,306,416,303,0,MIDM
Aliases: FormNode Competition_s_price

Alias Price_strategy
Title: Price Strategy
Definition: 1
NodeLocation: 64,96,1
NodeSize: 48,28
Original: Price

Variable Our_price
Title: Our price
Units: $
Description: Our Price is determined by the product of our Relative Price and the Competition's price.
Definition: Price*Competitor_price
NodeLocation: 296,96,1
NodeSize: 44,28
ValueState: 1,110,144,242,190,0,MIDM

Alias Marketing_budget1
Title: Marketing budget
Definition: 1
NodeLocation: 176,304,1
NodeSize: 48,24
NodeColor: 1,65535,49152
Original: Marketing_budget

Variable Base_marketing_budge
Title: Base marketing budget
Units: $/year
Description: Nominal marketing budget projected to win nominal market share.
Definition: 40M
NodeLocation: 296,304,1
NodeSize: 48,32
NodeInfo: 1,1,1,1,1,1,0,0,0,0
ValueState: 1,280,290,416,303,0,MIDM

Close Sales_revenue1

Module Market_size1
Title: Market size
Author: henrion
Date: Wed, Jun 02, 1999 5:32 PM
DefaultSize: 48,24
NodeLocation: 176,32,1
NodeSize: 48,25
DiagState: 2,154,60,501,303,17
FontStyle: Helvetica, 15

Variable Start_year
Title: Start year
Units: Year
Description: Start year, during which product is launched
Definition: 2000
NodeLocation: 56,208,1
NodeSize: 48,24
ValueState: 1,200,210,416,303,0,MIDM

Variable Growth_phase
Title: Growth phase
Units: years
Description: The number of years that the Growth phase lasts.
Definition: 3
NodeLocation: 56,152,1
NodeSize: 48,24
Aliases: FormNode Growth_years

Variable Mature_phase
Title: Mature phase
Units: years
Description: This is the number of years that the mature phase (maximum market size) lasts.
Definition: 3
NodeLocation: 56,96,1
NodeSize: 48,24
Aliases: FormNode Mature_years

Variable Decline_phase
Title: Decline phase
Units: years
Description: The number of years that the Decline phase lasts.
Definition: 3
NodeLocation: 56,40,1
NodeSize: 48,24
Aliases: FormNode Decline_years

Variable Lifetime
Title: Product lifetime
Units: years
Description: The total lifetime for the Product Lifetime Cycle is the sum of the values for Growth Years, Mature Years, and Decline Years.~
~
Lifetime is used to set the value for the system Time variable, which determines the number of years the simulation runs.
Definition: ((Growth_phase+Mature_phase)+Decline_phase)
NodeLocation: 176,88,1
NodeSize: 48,24
WindState: 1,323,170
ValueState: 1,88,98,416,303,0,MIDM

Chance Mature_market_size
Title: Mature market size
Units: #/yr
Description: This is the nominal size of the Mature Market, when the Average Price charged for the product in the market place is the same as the Reference Price.
NodeLocation: 248,32,1
NodeSize: 52,24
WindState: 1,75,325
ValueState: 1,152,162,416,303,1,PDFP
Aliases: FormNode Nominal_market_size

Variable Market_size_by_year
Title: Market size by year
Units: units
Description: The overall nominal market size in number of units by year.~
~
The market Size varies over the Product lifecycle:~
During the Growth phase, the sales increase linearly from zero to the value for Maximum Sales.~
During the Mature phase, the sales remain fixed at Mature Market Size.~
During the Decline phase, the sales decrease linearly from Maximum Sales to  zero.
Definition: Mature_market_size*~
(IF Year_from_start < Growth_phase  ~
        THEN Year_from_start/Growth_phase~
ELSE IF Year_from_start > (Lifetime - Decline_phase)  ~
        THEN (Lifetime-Year_from_start)/Decline_phase~
ELSE 1)
NodeLocation: 336,88,1
NodeSize: 48,32
WindState: 2,290,133,476,224
ValueState: 1,193,237,416,303,1,MIDM
ReformVal: [Time,Marketing_budget_lev]

Variable Year_from_start
Title: Year from start
Units: Year
Description: Number of years from start year.
Definition: Time - Start_year
NodeLocation: 224,208,1
NodeSize: 48,24
ValueState: 2,56,61,416,303,0,MIDM

Close Market_size1

Module Costs
Title: Costs
Description: This module contains and calculates the factors which contribute to cost.~
Cost is dynamic-- an array indexed by year.
Author: George Ferguson
Date: Tue, Aug 22, 1995 9:13 PM
DefaultSize: 48,24
NodeLocation: 176,176,1
NodeSize: 48,25
DiagState: 2,327,125,366,267,17

Variable Unit_cst
Title: Unit Cost
Units: $/unit
Description: This is the cost of producing one unit of our product.
Definition: 300
NodeLocation: 64,80,0
NodeSize: 56,20
WindState: 1,211,259
ValueState: 1,56,66,416,303,0,MIDM
Aliases: FormNode Unit_cost
BalloonHelp: miaouw

Alias Advertising_spending
Title: Advertising Spending
Definition: 1
NodeLocation: 64,232,1
NodeSize: 48,24
Original: Marketing_budget

Alias Sales2
Title: Sales
Definition: 1
NodeLocation: 64,32,0
NodeSize: 56,20
Original: Sales_units

Variable Var_cost
Title: Variable Cost
Description: The variable cost is production cost, which is Unit Cost times Sales.~
This quantity is dynamic-- an array indexed by year.
Definition: (Unit_cst*Sales_units)
NodeLocation: 200,80,0
NodeSize: 44,20
ReformVal: [Time,Time]

Variable Total_cost_by_year
Title: Total cost by year
Description: Cost varies by year, and is modeled as the sum of Variable Cost, Fixed Cost, and (during Growth Phase years) spending due to Advertising Strategy.~
This quantity is dynamic-- an array indexed by year.
Definition: Fixed_cost + Var_cost + Marketing_budget
NodeLocation: 320,152,1
NodeSize: 48,20
ValueState: 1,104,114,416,303,1,MIDM
ReformVal: [Time,Time]

Variable Startup_cost
Title: Startup Cost
Units: $
Description: This is the amount of fixed cost in the first year, which includes such categories as R&D, tooling and construction, etc.
Definition: 20M
NodeLocation: 64,128,0
NodeSize: 56,20
Aliases: FormNode Startup_cost1

Variable Yearly_fixed_cost
Title: Yearly Fixed Cost
Units: $/yr
Description: This is the fixed cost in the years after the first, which is modeled as being constant.  This includes such categories as rent, heating, salaries, etc.
Definition: i
NodeLocation: 64,176,1
NodeSize: 56,24
Aliases: FormNode Yearly_fixed_cost1
BalloonHelp: That part of the annual cost of production that does not depend on the number of units manufactured.

Close Costs

Objective Net_present_value
Title: Net Present Value
Units: $
Description: This is the Present Value of the cash flows calculated by this model.~
Future cash flows are discounted by the discount rate to calculate an equivalent present value for these flows.
Definition: npv(Discount_rate1,Net_income,Time)
NodeLocation: 400,104,1
NodeSize: 44,32
WindState: 1,152,162
ValueState: 1,117,57,451,362,1,MIDM
Aliases: FormNode Net_present_value1
NodeColor: -1,19661,-26763
GraphSetup: Graphtool:0~
Distresol:12~
Diststeps:0~
Cdfresol:4~
Cdfsteps:1~
Symbolsize:6~
Baroverlap:0~
Linestyle:10~
Frame:1~
Grid:1~
Ticks:1~
Mesh:1~
Scales:1~
Rotation:45~
Tilt:0~
Depth:70~
Frameauto:1~
Showkey:1~
Xminimum:0~
Xmaximum:125M~
Yminimum:-200M~
Ymaximum:200M~
Zminimum:0.6~
Zmaximum:1.6~
Xintervals:0~
Yintervals:0~
Includexzero:1~
Includeyzero:1~
Includezzero:0~
Statsselect:[1,1,1,1,1,0,0,0]~
Probindex:[0.05,0.25,0.5,0.75,0.95]~

FontStyle: Arial, 6
ReformVal: [Rel_pr1,Mature_phase]
NumberFormat: 1,D,4,2,0,1

Variable Discount_rate1
Title: Discount rate
Units: %/yr
Description: This is the amount that future cash flows are discounted.  This factor is set by the author according to her beliefs regarding the cost of funds, and what return she could get from available alternative investments.
Definition: 0.15
NodeLocation: 400,32,1
NodeSize: 44,24
WindState: 1,269,326
ValueState: 1,136,146,416,303,0,MIDM
Aliases: FormNode Discount_rate
NumberFormat: 1,%,4,0,0,0

Variable Cash_flow
Title: Cash Flow
Units: $
Description: This summarizes the cash flow over time for the various scenarios.
Definition: Table(Cashflow_category)(~
Sales_revenue,Total_cost_by_year,Net_income)
NodeLocation: 288,104,1
NodeSize: 48,24
DefnState: 1,462,87,416,303,0,MIDM
ValueState: 2,499,33,764,374,1,MIDM
Aliases: FormNode Cash_flow_over_time1
GraphSetup: Graphtool:0~
Distresol:4~
Diststeps:1~
Cdfresol:4~
Cdfsteps:1~
Symbolsize:6~
Baroverlap:0~
Linestyle:10~
Frame:1~
Grid:1~
Ticks:1~
Mesh:1~
Scales:1~
Rotation:0~
Tilt:0~
Depth:70~
Frameauto:0~
Showkey:1~
Xminimum:2000~
Xmaximum:2009~
Yminimum:-100M~
Ymaximum:300M~
Zminimum:1~
Zmaximum:3~
Xintervals:10~
Yintervals:0~
Includexzero:0~
Includeyzero:0~
Includezzero:0~
Statsselect:[1, 1, 1, 1, 1, 0, 0, 0]~
Probindex:[5%, 25%, 50%, 75%, 95%]~

FontStyle: Arial, 2
ReformDef: [Self,Cashflow_category]
ReformVal: [Time,Cashflow_category]

Variable Net_income
Title: Net Income
Units: $
Description: Annual net income over the product's life cycle.
Definition: Sales_revenue - Total_cost_by_year
NodeLocation: 288,104,1
NodeSize: 48,24
ValueState: 1,81,322,648,287,1,MEAN
ReformVal: [Time,Rel_pr1]

Variable Net_present_value_im
Title: Importance to NPV
Definition: Abs( RankCorrel( Net_present_value_in, Net_present_value ) )
NodeLocation: 400,176,1
NodeSize: 56,24
ValueState: 2,478,84,668,389,1,MIDM
Aliases: FormNode Net_present_value_i1
NodeColor: 65535,39321,56799
GraphSetup: Graphtool:0~
Distresol:10~
Diststeps:1~
Cdfresol:5~
Cdfsteps:1~
Symbolsize:6~
Linestyle:1~
Frame:1~
Grid:1~
Ticks:1~
Mesh:1~
Scales:1~
Rotation:45~
Tilt:0~
Depth:70~
Frameauto:1~
Showkey:1~
Xminimum:1~
Xmaximum:6~
Yminimum:0~
Ymaximum:1~
Zminimum:1~
Zmaximum:1~
Xintervals:0~
Yintervals:0~
Includexzero:0~
Includeyzero:0~
Includezzero:0~
Statsselect:[1, 1, 1, 1, 1, 0, 0, 0]~
Probindex:[5%, 25%, 50%, 75%, 95%]~

ReformVal: [Net_present_value_in,Undefined]

Module Indexes
Title: Indexes
Author: Administrator
Date: Wed, Oct 14, 1998 5:00 PM
DefaultSize: 48,24
NodeLocation: 176,248,1
NodeSize: 48,24
NodeInfo: 1,0,0,1,1,1,0,,0,
DiagState: 1,76,44,565,188,17
NodeColor: 19661,48336,65535

Index Cashflow_category
{!40000|Att_PrevIndexValue: ['Revenue','Cost','Net']}
Title: Cashflow category
Description: These are the labels for the cash flow lines.
Definition: ['Revenue','Cost','Net']
NodeLocation: 104,64,1
NodeSize: 52,24

Variable Net_present_value_in
Title: Net Present Value Inputs
Definition: [ Price_elasticity, Marketing_effectiven, Nominal_market_share, Mature_market_size ]
IndexVals: ['Price elasticity','Marketing effectiveness','Nominal market share','Mature market size']
NodeLocation: 104,136,1
NodeSize: 56,40
DefnState: 2,431,25,416,303,0,MIDM
ValueState: 1,285,258,416,303,1,MIDM

Close Indexes

Close Market_model

Variable Fixed_cost
Title: Fixed Cost
Units: $
Description: The Dynamic function is used to model this value, which is equal to the Startup Cost plus Advertising Ante in the first year, and the Yearly Fixed Cost plus Advertising Ante in all subsequent years.
NodeLocation: 72,456,1
NodeSize: 44,20
WindState: 2,514,374,400,300
ValueState: 1,56,66,530,545,0,MIDM

FormNode Discount_rate
Title: Discount Rate
Definition: 0
NodeLocation: 442,218,1
NodeSize: 122,18
Original: Discount_rate1

FormNode Growth_years
Title: Growth Years
Definition: 0
NodeLocation: 164,188,0
NodeSize: 132,20
Original: Growth_phase

FormNode Mature_years
Title: Mature Years
Definition: 0
NodeLocation: 164,212,0
NodeSize: 132,20
Original: Mature_phase

FormNode Decline_years
Title: Decline Years
Definition: 0
NodeLocation: 164,236,0
NodeSize: 132,20
Original: Decline_phase

FormNode Nominal_market_size
Title: Nominal Market Size
Definition: 0
NodeLocation: 164,260,1
NodeSize: 132,20
NodeInfo: 1,0,0,1,0,0,0,,0
Original: Mature_market_size

FormNode Market_share_at_same
Title: Market Share At Same Price
Definition: 0
NodeLocation: 164,284,1
NodeSize: 132,20
Original: Nominal_market_share

FormNode Unit_cost
Title: Unit Cost
Definition: 0
NodeLocation: 442,194,0
NodeSize: 122,18
NodeInfo: 1,0,0,1,0,0,0,,1
Original: Unit_cst

FormNode Startup_cost1
Title: Startup Cost
Definition: 0
NodeLocation: 442,170,0
NodeSize: 122,18
Original: Startup_cost

FormNode Yearly_fixed_cost1
Title: Yearly Fixed Cost
Definition: 0
NodeLocation: 442,146,0
NodeSize: 122,18
Original: Yearly_fixed_cost

FormNode Net_present_value1
Title: Net Present Value
Definition: 1
NodeLocation: 440,301,1
NodeSize: 120,12
NodeColor: -1,26214,-26215
Original: Net_present_value

Text Picprodcost
NodeLocation: 442,174,-2
NodeSize: 126,66
NodeInfo: 1,0,0,0,1,1,0,,1
NodeColor: -1,-1,-1

FormNode Cash_flow_over_time1
Title: Cash Flow over Time
Definition: 1
NodeLocation: 440,276,4
NodeSize: 120,11
NodeColor: -1,26214,-26215
Original: Cash_flow

Text Textprodcost
Description: Product costs
NodeLocation: 397,131,0
NodeSize: 80,20
NodeInfo: 1,0,0,1,0,0,1,,0,
NodeFont: Helvetica, 18

Text Textresults
Description: Results
NodeLocation: 377,259,3
NodeSize: 55,13
NodeInfo: 1,0,0,1,0,0,1,,0,
NodeFont: Helvetica, 18

FormNode Relative_price
Title: Relative Price
Definition: 0
NodeLocation: 444,60,1
NodeSize: 124,12
Original: Price

FormNode Additional_advertisi
Title: Additional Advertising
Definition: 0
NodeLocation: 444,84,1
NodeSize: 124,12
Original: Marketing_budget

Module Price_and_advertisin
Title: Options
Author: Henrion
Date: Mon, Nov 11, 1996 2:43 PM
DefaultSize: 48,24
NodeLocation: 496,32,1
NodeSize: 40,12
NodeInfo: 1,0,0,1,1,1,0,,0,
DiagState: 2,388,137,305,264,17
NodeColor: 19661,-31887,-1

FormNode Competition_s_price
Title: Competition's Price
Definition: 0
NodeLocation: 148,48,1
NodeSize: 132,12
Original: Competitor_price

FormNode Min_additional_adver
Title: Min Additional Advertising
Definition: 0
NodeLocation: 156,196,1
NodeSize: 140,12
Original: Min_adv

FormNode Max_additional_adver
Title: Max Additional Advertising
Definition: 0
NodeLocation: 156,220,1
NodeSize: 140,12
Original: Max_adv

FormNode Num__of_adv__cases_m
Title: Num. of Adv. Cases Modeled
Definition: 0
NodeLocation: 156,244,0
NodeSize: 140,12
Original: Num_adv

FormNode Max_relative_price
Title: Max Relative Price
Definition: 0
NodeLocation: 148,72,0
NodeSize: 132,8
Original: Max_rp

FormNode Min_relative_price
Title: Min Relative Price
Definition: 0
NodeLocation: 148,96,0
NodeSize: 132,8
Original: Min_rp

FormNode Relative_price_incre
Title: Relative Price Increment
Definition: 0
NodeLocation: 148,120,0
NodeSize: 132,8
Original: Num_rp

Text pict_bg
NodeLocation: 152,76,-2
NodeSize: 144,68
NodeInfo: 1,0,0,0,1,1,0,,1
NodeColor: -1,-1,-1

Text Picadvertising
NodeLocation: 152,208,-2
NodeSize: 144,56
NodeInfo: 1,0,0,0,1,1,0,,1
WindState: 1,50,219
NodeColor: -1,-1,-1

Text Textproductprice
Description: Product price
NodeLocation: 78,28,-1
NodeSize: 68,12
NodeInfo: 1,0,0,1,0,0,1,,0,
NodeFont: Arial Black, 14

Text Textadoptions
Description: Advertising budget options
NodeLocation: 130,172,-1
NodeSize: 120,12
NodeInfo: 1,0,0,1,0,0,1,,0,
NodeFont: Arial Black, 14

Module Input_variables
Title: Input variables
Author: Henrion
Date: Feb 3, 1997 6:15 PM
DefaultSize: 48,24
NodeLocation: 368,128,0
NodeSize: 44,20
DiagState: 1,471,228,240,294,17

Variable Max_rp
Title: Max Relative Price
Description: The maximum value to be explored, for Relative Price.
Definition: 1.6
NodeLocation: 48,24
NodeSize: 44,24
Aliases: FormNode Max_relative_price

Variable Min_rp
Title: Min Relative Price
Description: The minimum value to be explored, for Relative Price.
Definition: 0.6
NodeLocation: 48,72
NodeSize: 44,24
Aliases: FormNode Min_relative_price

Variable Num_rp
Title: Number of price cases
Description: The number of values of Relative Price to be explored.
Definition: 5
NodeLocation: 48,120
NodeSize: 44,24
WindState: 1,183,392
Aliases: FormNode Relative_price_incre

Variable Min_adv
Title: Min additional advertising
Units: $
Description: The Minimum Additional Advertising amount.
Definition: 0
NodeLocation: 48,168
NodeSize: 44,24
Aliases: FormNode Min_additional_adver

Variable Max_adv
Title: Max additional advertising
Units: $
Description: The Maximum Additional Advertising amount.
Definition: 100M
NodeLocation: 48,216
NodeSize: 44,24
Aliases: FormNode Max_additional_adver

Variable Num_adv
Title: Number of ad cases
Description: The number of Additional Advertising amounts to be explored.
Definition: 5
NodeLocation: 48,264
NodeSize: 44,24
Aliases: FormNode Num__of_adv__cases_m

Decision Rel_pr1
Title: Relative Prices
Description: Relative Price is modeled as a decision to price our product relative to the average Competitions' Price for similar products.~
A sequence of values is used, where each value represents Our Price/Competitions' Price.
Definition: Sequence( Min_rp, Max_rp, (Max_rp-Min_rp)/(Num_rp-1) )
NodeLocation: 168,72
NodeSize: 44,24
DefnState: 1,-434,82,416,303,0,MIDM
ValueState: 1,169,132,283,190,0,MIDM

Decision Marketing_budget_lev
Title: Marketing budget levels
Units: $
Description: Leves of marketing budget for analysis.
Definition: Sequence(Min_adv, Max_adv, (Max_adv-Min_adv)/(Num_adv-1))
NodeLocation: 168,216
NodeSize: 44,24
DefnState: 1,70,84,416,303,0,MIDM
ValueState: 1,104,114,338,283,0,MIDM

Close Input_variables

Close Price_and_advertisin

Text Picprodcost1
NodeLocation: 442,56,-2
NodeSize: 126,48
NodeInfo: 1,0,0,0,1,1,0,,1
NodeColor: -1,-1,-1

Text Textprodcost1
Description: Decisions
NodeLocation: 388,32,0
NodeSize: 64,20
NodeInfo: 1,0,0,1,0,0,1,,0,
NodeFont: Helvetica, 18

Text Picprodcost2
NodeLocation: 442,293,-4
NodeSize: 126,48
NodeInfo: 1,0,0,0,1,1,0,,1
NodeColor: -1,-1,-1

FormNode Net_present_value_i1
Title: Net Present Value Importance
Definition: 1
NodeLocation: 440,325,1
NodeSize: 120,16
ValueState: 1,118,243,416,303,1,MIDM
NodeColor: -13109,1,-30580
Original: Net_present_value_im

Picture Pi1
NodeLocation: 164,99,-1
NodeSize: 140,88
NodeInfo: 1,0,0,0,0,0,0,0,0,0,0
Pict: 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A310A5A7C385C6C50770E6944CFB0818BEE4D2AFDC1A56EF522D68FBA930AC2B1E870B8D2A0EE1E720A8E3C817C1A9EA8107903DEEA5E299154DA8A5B3FEE21C46587C38506F5C8416B7318449D7777CF4F18BD9875D1AA73ED2A05ADA49FF048EF22C3210DEA55DC5CA1D252FA098F81D994A48E93A11C0E69505F410A553622D74F954F548910988500E96716D2D4CF191120FD9C31AAE4D32C04483FB390A67ECE88C0FF01876AD8041850777F0000000049454E44AE426082)

Text Te1
NodeLocation: 164,156,-5
NodeSize: 148,148
NodeInfo: 1,0,0,0,1,1,0,,1,,0

Variable Local_variable
Title: Local variable
Definition: var newVar :=100~
Do
NodeLocation: 64,400,1
NodeSize: 48,24
WindState: 2,213,131,476,224

Variable Subscripts
Definition: nominal_market_share
NodeLocation: 176,400,1
NodeSize: 48,24
WindState: 2,406,134,476,224

FormNode Nominal_market_shar1
Title: Nominal market share
Definition: 1
NodeLocation: 396,392,1
NodeSize: 140,16
NodeInfo: 1,0,0,1,0,0,0,72,0,,
Original: Nominal_market_share

Module Hiddenness
Title: Hiddenness
NodeLocation: 672,64,1
NodeSize: 48,24
DiagState: 2,1,0,911,476,17

Variable Va1
NodeLocation: 96,96,1
NodeSize: 44,20

Button vis_of_testnode
Title: vis of testnode
NodeLocation: 356,72,1
NodeSize: 44,24
WindState: 2,166,119,720,350
OnClick: ChangeNodeVisibility(handle(testnode), vis)

Variable vis
Definition: Choice(visibility,1,0)
NodeLocation: 736,176,1
NodeSize: 48,24
WindState: 2,84,224,720,350
Aliases: FormNode Fo1493800869
{!40200|Att_ChoiceIndexes: Variable visibility}

Variable testnode
Title: testnode
Description: Description here
Definition: 1
NodeLocation: 240,72,1
NodeSize: 48,24
NodeInfo: 1,1,1,1,1,1,0,0,0,0,,0,1,0

Variable visibility
Definition: ['Visible','Hidden','Very Hidden','Extremely hidden']
NodeLocation: 744,104,1
NodeSize: 48,24
NodeInfo: 1,1,1,1,1,1,0,0,0,0,,0,1,0
{!40000|Att_PrevIndexValue: ['Visible','Hidden','Very Hidden','Extremely hidden']}

FormNode Fo1493800869
Title: Va2
Definition: 0
NodeLocation: 796,240,1
NodeSize: 108,16
NodeInfo: 1,0,0,1,0,0,0,143,0,,0,,2,0
Original: vis

Variable not_input
Title: not input
Definition: ''
NodeLocation: 216,240,1
NodeSize: 48,24
Aliases: FormNode Fo1493801133

FormNode Fo1493801133
Title: Va3
Definition: 0
NodeLocation: 364,236,1
NodeSize: 84,12
Original: not_input

Function testudf(param1)
Title: testudf
Description: testing ea with hidden udf
NodeLocation: 240,128,1
NodeSize: 48,24
NodeInfo: 1,,,,,,,,,,,0
DisplayOutputs: Variable input

Button vis_of_testudf
Title: vis of testudf
NodeLocation: 356,144,1
NodeSize: 44,24
OnClick: ChangeNodeVisibility(handle(testudf), vis)

Variable input
Title: input
NodeLocation: 216,296,1
NodeSize: 48,24
Aliases: FormNode Fo1493801486
DisplayInputs: Function testudf

FormNode Fo1493801486
Title: input
Definition: 0
NodeLocation: 384,292,1
NodeSize: 72,12
Original: input

Text Te1493801505
Description: Node should show in EA unless very hidden or extreme;y hidden. Very hidden will also show if it is an input to the node being edited.~
~
1:  Set Vis of Testudf to Extremely hidden~
*Change vis to extremely hidden~
*Press button vis of testudf~
2: Check that EA popup doesn't open for either input or not input when entering 'testudf'~
~
3: Repeat after changing vis to very hidden: Now the EA should show when editing input but n ot when editing not input
NodeLocation: 572,224,-1
NodeSize: 108,184
NodeInfo: 1,0,0,1,0,1,0,,0,,0,,,

Close Hiddenness

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